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Off the Record
Unfiltered insights, real-world observations, and grounded truths for data that rocks.
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Your Data Problem Might Not Be a Data Problem
We tend to name problems based on where we encounter them. Numbers don’t reconcile? Data problem. Nobody trusts the report? Data problem. But sometimes the data is simply where an unresolved business decision finally becomes visible. Before fixing what’s downstream, get curious about what happened upstream. Your data might be telling you there’s a conversation you haven’t had yet.
Jessica Baker
3 days ago8 min read


I Don't Want to Sell You a Data Transformation
Expertise isn’t about walking into the room with the answer. Five principles for asking better questions, finding the real friction, and making just enough change to matter and to last.
Jessica Baker
Aug 196 min read


What You Tolerate, You Maintain
Why repeat fixes aren't really fixes, and how people-first leadership can replace tolerated workarounds with sustainable change.
Jessica Baker
Aug 132 min read


Beware: Buzzwords can bite!
We all have workplace buzzwords that make us cringe. But what if the word isn't really the problem? Explore how reframing trigger language can shift your energy, build resilience and create forward momentum.
Jessica Baker
Aug 33 min read
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